There has been talks for years of trying to get bowling into the Olympics. Bowling on the same par as track & field, soccer, swimming and the decathlon? Gymnastics gets the most television viewers for the Olympics but with its subjective scoring, I don't consider it a sport.
However, the perception of bowling is probably what is keeping it out of the Games. I am not referring to an individual's perception of bowling, or taking a general survey of the population. I am no sociologist, but I think there is an institutional negative perception of bowling. USBC has now decided to focus on the SPORT of bowling; advanced coaching and more equipment specifications as some examples.
There is a lull period in college football right now; the end of the season and before the bowl season. This void needs to be filled with other televised activities. This institutional perception was made aware to me while I exercised at the gym one Sunday afternoon. There were many televisions around the facility displaying different channels. Besides the NFL game, I noticed the other events being televised; billiards tournament, darts tournament, and a poker tournament. If you include the PBA show earlier in the day, you have included every event you can see in a 'family fun center' or 'recreation center' or whatever we call 'bowling alleys' these days. Thus, my view is that society groups these events together.
The purpose of television programming is to broadcast shows and events that attract viewers so as to sell advertising. That works for me. I'd rather watch darts, billiards, bowling, and poker than gymnastics.
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